Blue Ocean Diagnostic
See where your business stands today — then decide what to do next
As-Is Strategy Canvas
Map the current competitive landscape
Get ready to map the competitive landscape in your industry using the Strategy Canvas, a diagnostic tool of Blue Ocean Strategy that gives you a single snapshot of how your business fares against the competition, and whether you're trapped in a red ocean of look-alikes.
Answer a few quick questions and walk away with a completed Strategy Canvas for your business, AI analysis of your situation, and a recommendation on whether the Blue Ocean Strategy Practitioner Program is the right next step for you, or not.
You'll also get the link to the interactive Strategy Canvas, so you can come back to it any time — try different competitors, refine the competing factors, or revisit it as your thinking sharpens.
The Strategy Canvas of the US wine industry
High Low OFFERING LEVEL Premium wines Budget wines Price Use of enological terminology Above-the-line marketing Aging quality Vineyard prestige & legacy Wine complexity Wine range COMPETING FACTORS Premium wines Budget wines Source: Chan Kim & Renée Mauborgne, Blue Ocean Strategy, Figure 2-1
(takes 1–2 minutes)
Before we build your Strategy Canvas
Tell us a little about you so we can tailor the AI analysis to your situation. Nothing too personal — promise. 😉
Which best describes you?
By the way, what's bringing you to Blue Ocean Strategy now?
Briefly, what strategic challenge are you trying to solve?
Your answer feeds the AI analysis of your Strategy Canvas — the more specific, the more useful the result.
About your business
Almost there. To build your Strategy Canvas, we just need a few more details about your business.
Be specific — "Budget airlines in Southeast Asia" is more useful than "Airlines".
Country or region. Helps the AI surface the right competitors and competing factors for your specific market.
Without it, the AI works from your industry and challenge alone — sharing your site lets it score competing factors against your real positioning.
One last thing — then we generate your Canvas
Drop your name and email — we'll send you the link to the interactive Strategy Canvas so you can keep refining it any time — or build one for a different industry.
Mapping your industry…
Identifying competing factors, key players, and the shape of competition — then preparing your AI analysis.
Identifying competing factors…
As-Is
⊞ Competing Factors Click a name to rename. Drag to reorder. Describe each factor from the buyer's perspective.
▼
Players Click a player name to rename. Rate an offering level for each competing factor.
▼